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The Secret To Online eCommerce Success – Respect For The Visitor

83%. Exactly that many people of the 5,000 surveyed called lack of respect towards them the main reason for going somewhere else to shop. Out of 5,000 customers, 4,150 are not likely to make a purchase or come back to you for a new purchase if they feel unappreciated.


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How Much Profit Your Ecommerce Store Is Missing Because Of Your Marketing

Today, every customer needs a custom interaction to encourage buying a product online. But with marketers painting broad strokes over their audiences, the art of personalized communication, and with it, respect has been lost. Businesses don’t take the time respect to their customers in an attempt to increase profit, and it hurts them in the long run.


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The Quickest Way To Drive Customers Away

Ecommerce store owners are all fishermen by nature. Marketing managers and webmasters spend time, money and effort getting new customers to the checkout page. Each marketing channel is a new fishing spot, and to make sure each trip is successful, they buy new equipment and read lots of manuals on how get more people to buy.


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How to Lose a Million.  Our Experiment with Email Marketing

It would seem obvious: if you send an email to a visitor of your online store, then bother to ensure it contains products that matching interests of each recipient, those he was looking at the website (or, at least, related products). Mass emailing without considering the visitor’s behavior and shopping path — is the loss of part of the profit. Obvious? Yes! Do all online retailers follow it? No!


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